BLISS POINT

2023, single-channel video, color, 5.1 surround sound, 26’

Produced by Lo schermo dell’arte with Fondazione In Between Art Film within the VISIO Production Fund initiative. Courtesy of the artist, Lo schermo dell’arte, and Fondazione In Between Art Film

GERARD ORTÍN CASTELLVÍ

Gerard Ortín Castellví (1988, Spain) is an artist, filmmaker, and researcher. His practice focuses on the relationship between moving images and the technologies and ecologies of food in the context of the current environmental transformations.

Bliss Point focuses on the transformation of food into moving images by documenting the new regimes and infrastructures of distribution. From the advanced technologies of circulation in AI-managed warehouses to commercial perception and representation in food photography studios, the journey portrays fragmented coexisting realities. The term “Bliss Point” refers to a specific amount of an ingredient such as salt, sugar or fat in order to optimize the palatability of a product. In the film, this concept is expanded to include other aesthetic and scopic qualities. As the third piece of a trilogy on food production (Agrilogistics, 2022), distribution (Bliss Point, 2023) and consumption (Future Foods, 2021) it completes a long-term investigation of the Technologies and Ecologies of Food Regimes.